About Us

An act of kindness is a spontaneous gesture of goodwill towards someone. Kind words and deeds come from a state of benevolence, generated by a core response deep within all of us.  Best of all, kind acts are contagious.  When people see kind acts being committed, it makes them feel good and inspires them to do the same.  We want to create an epidemic of kindness.

Be Anonymous
When carrying out acts of kindness, care should be taken not to intrude or embarrass. Some kind acts may be able to be carried out anonymously. It absolves the receiver of any sense of awkwardness or indebtedness, and for the giver, it becomes an enjoyable game. Also, anonymous kindness bypasses our ego's demand for attention, and is the highest form of kindness.

Get High
Being kind is an enjoyable experience. It makes you feel good, and useful, and alive, and it validates you as a human being. When you are kind it triggers a number of beneficial physical and psychological responses. The most obvious response is the 'feel good' sensation, which has been called the "helper's high".

Be Healthy
When you do something good, your body rewards you by releasing endorphins. These morphine-like substances create the feel good experience, and also have the capacity to reduce or even block pain signals to the brain. People suffering from physical or psychological pain experience relief when they carry out an act of kindness.

Be Happy
Depression has received a good deal of attention from the press of late.  It has been stated that over twenty percent of the population is affected by it at some time during their life. Depression feeds on introspectiveness: dwelling on our problems will drive us deeper into the morass of depression. When you practice kindness you are placing your attention onto someone else, or as Herbert Benson put it, the act of helping allows us 'to forget one's self.' When you do this you have put your depression 'on hold,' and your acts of kindness may allow you to see your own situation from a different perspective. This could result in being able to find new ways to seek relief from the condition.

Live Longer
It has been scientifically proven that regular, small acts of kindness have a positive effect on your physical and mental well being, but also on your longevity. Kindness is not only a feel good experience, it is also beneficial for your health.